AD0-E560 STUDY GUIDE, AD0-E560 STUDY GUIDE PDF

AD0-E560 Study Guide, AD0-E560 Study Guide Pdf

AD0-E560 Study Guide, AD0-E560 Study Guide Pdf

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Adobe Marketo Engage Architect Master Sample Questions (Q53-Q58):

NEW QUESTION # 53
A company operates in multiple countries across Europe, APAC, and North America. Each region has its own marketing team that configures the programs in Marketo for each country, and the country field is mandatory on all Marketo forms. The company has Salesforce CRM integrated with Marketo via the native connector, and new leads are routed so they can be assigned to the correct sales team. A consultant is advising the company on their Marketo architecture as part of an initial implementation.
Which two recommendations should the consultant provide for this scenario? (Choose two.)

  • A. Configure a custom dedupe rule that uses the country field as the secondary duplication key
  • B. Advise the customer to set up four workspaces: one for each region, and one for Default (to manage administration)
  • C. Use smart campaigns to assign new leads to each partition based on the Country field
  • D. Configure Assignment Rules in the Admin section to assign new leads to each partition based on the Country field

Answer: B,C


NEW QUESTION # 54
Which elements should be reviewed to improve campaign execution in a Marketo instance? (Choose two)

  • A. Data retention policies
  • B. Engagement Stream cadence
  • C. Smart Campaign performance
  • D. Campaign folder hierarchy

Answer: B,C


NEW QUESTION # 55
A company is launching a gated content whitepaper download campaign that will use a Marketo form on their company website. They will launch two paid advertising campaigns via Facebook and Google to drive new leads to the form, but the form can also be accessed organically via the company website.
The company wants to track:
The number of leads generated by this campaign
Which channel generated the most leads
How many people completed the download and which medium drove them to the form What is the best approach to program configuration in Marketo to achieve this level of reporting?

  • A. Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program
  • B. Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program
  • C. Create channels for Online Advertising and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, and form fills from Facebook and Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for all advertising to the Paid Advertising program
  • D. Create a channel for Web Content, and create a program with this channel Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Capture all form fills in the Web Content program, ensuring Acquisition Program and date is set for newly acquired leads Apply Period Costs for all advertising to the program

Answer: B


NEW QUESTION # 56
What is a potential challenge when integrating a third-party analytics tool with Marketo?

  • A. Data enrichment capabilities
  • B. Data mapping discrepancies
  • C. Limited campaign templates
  • D. High email bounce rates

Answer: B


NEW QUESTION # 57
A marketing operations team has recently had some staff turnover, and the current team is doing an assessment of the Adobe Marketo Engage instance. They notice a low deliverability rate on emails, which has a cascading effect on the open rate and click rate. The new marketing operations manager identifies that SPF and DKIM were never properly configured, but also sees that they are sending emails to very old prospects where the email addresses are bouncing. The marketing manager organizes a meeting to address the issue.
Which two groups need to be included in this process? (Choose two.)

  • A. The sales and marketing teams, to address removing prospects from the system
  • B. The sales and marketing teams, to review the emails using deliverability tools
  • C. The legal team, to approve placing old prospects on Marketing Suspended
  • D. The network administrator, to make changes in the DNS record

Answer: A,D


NEW QUESTION # 58
......

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